Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track. Users use it for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyze the traffic of your competitors’ sites. While free SEO checkers offer valuable insights, they may not provide the same depth of analysis as paid tools. Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies. There’s nothing groundbreakingly innovative here that sets it apart from other Surfer SEO alternatives.
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Many offer regular updates and new features without the premium price tags of larger platforms. This makes quality SEO accessible to businesses with limited marketing budgets. Effective SEO doesn’t require expensive enterprise platforms.
That’s why we’ve trialed, SEO Anomaly tested, and categorized the best SEO tools available in 2025. Whether you’re publishing your first blog post or optimizing a 5,000-page website, there are SEO tools here to help. Clearscope integrates with Google Docs and WordPress, which makes it simple to refine content during the writing process.
The 30 Best Free SEO Tools For Guaranteed Success
Screaming Frog is the ideal tool for finding and fixing technical SEO issues that prevent good rankings. If your site has mysterious ranking problems, indexing issues, or seems to be underperforming despite good content, this tool helps identify the technical barriers holding you back. KeySearch works particularly well for businesses ready to move beyond basic keyword research into more serious SEO work. Its balanced feature set covers all major SEO needs without the complexity and cost of enterprise platforms, making it ideal for growing companies with limited marketing teams. Seed Keywords is a great tool for brand new businesses to use when searching for their USP and how to word their messaging.
There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP).
More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign. I am constantly asked by clients ‘How do I rank higher on Google?
It also determines the anchor text used by your link partners to link to your website. Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages. Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.
- Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry.
- My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision.
- Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account.
- We invite you to use these free search engine optimization tools as often as you like, so bookmark this page.
- Semrush is the best SEO tool for SEO analysis because it offers one of the most complete all-in-one platforms available.
Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. For universal SEO tips, you can use today to grow your business, check out our video guide below. Customers praise Outbrain for its wide network of publishers and easy-to-use analytics, making campaign management efficient for the best outcomes.
Merchants benefit from Outbrain’s ability to increase website traffic, capture leads, and drive sales. If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey. We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us. We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything.
It can be difficult to fully master – which is why we recommend you try one of the following tools. The Detailed SEO toolbar is a browser extension that displays SEO metrics. Ahrefs has several free tools, but it does try to upsell you to one of its paid packages, which starts at $29 a month.