Manipulating sites to link to you is against Google’s guidelines, so ignoring this could cause your site to be penalized. This is a standard approach for podcasters because links allow listeners/viewers to dig deeper and learn more about the guest(s) and their business. E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is a concept highlighted in Google’s Search Quality Raters’ Guidelines and has become a focus for SEOs in recent years. The general idea is that websites should be built with EEAT in mind, showing that they are experts in their niche while demonstrating authority and trust. Remember, however, that Google sometimes automatically rewrites meta descriptions based on the search queries, meaning what you input isn’t necessarily what will always show up in SERPs.
How to do keyword research for SEO
Since SEO can benefit every funnel stage, from awareness to purchase, businesses need to create a smart SEO optimization strategy. A smart strategy, for example, focuses on bringing qualified traffic to drive sales to make SEO worth the investment. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement. Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both.
Free Tools
In this digital marketing method, you need to perform a specific task outside of your web-pages to increase your search engine position. Track the performance of hundreds (or thousands) of keywords across 170+ search engines. Sometimes, the user wants a quick answer—like the hours of SEO Anomaly operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation.
- Then start to expand your audit of any content a visitor can download or content that is shared across social media.
- These days, most businesses understand the basic concepts of SEO and why it’s important.
- Absolutely insane, and it’s no wonder they have so much organic traffic.
- SEO is generally lengthy, typically taking a few months to see noticeable results.
Focus on helping them, always, and not just gaming the algorithm. Your goal isn’t just to rank highly — it’s to get the right content in front of the right people. Mobile optimization is also essential because Google practices mobile-first indexing. Instead of crawling a desktop site, the algorithm will use the mobile version of your site when indexing and ranking pages for SERPs.
Google will highlight the search term in bold when displaying it in search results. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Your last step should be switching to off-page SEO where you try to build links with other sites by writing guest posts or sharing other types of content like infographics. As we described in this article, start by optimizing your on-page SEO. This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content using the same high-performing keywords.
